Since the world of social networking has taken off with such a bang, it seems that everyone has an opinion these days. I read an article today from the New York Times bringing up the term sentiment analysis, which entails putting human emotion into hard data for everyone to view on the Internet.
Most of the time when people pour their emotions and feelings into their blogs for example, they are looking for some sort of response or feedback. Otherwise, why put it on the Internet? There are definitely positive and negative aspects to this display of personal expression, and I think that sometimes the negative aspects are forgotten.
You become very vulnerable once your thoughts are put on display for the entire world to see, and sometimes your personal feelings may offend someone else. Although social networking devices are used as outlets to display your personal thoughts, there is a line between what is appropriate and what is not.
A new program has been introduced to the social networking world called Newssift, which follows sentiments about business topics in the news and allows users to organize their questions by topic (place, person, and theme).
This tool is thought to help companies determine the effects on customer perceptions relating to marketing strategies and public relation events. I think this is a really awesome new program that will benefit companies around the world and be able to understand their customers needs on a different level.
New forms of social networking are appearing left and right, I am constantly amazed by the creativity and inventiveness that these creators have.
Article Link:
http://www.nytimes.com/2009/08/24/technology/internet/24emotion.html?pagewanted=1&_r=1
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